The present 'Brand Letter of Intent' is another strong signal to the Australian wool industry and global wool supply chains, that mulesing must become a thing of the past. Brands who sign the letter do not want mulesed wool and they are either already certified mulesing-free or intend to be by 2030.
The letter directly calls on the Australian wool industry to enable that shift away from any type of mulesing. The growing anti-mulesing movement demonstrates the demand for non-mulesed wool exists and may increase in the coming years. In the interests of both the animals, and the Australian wool industry it’s time to make a plan to transition away from mulesing.
you look perfect
How to get involved as a brand?
Download the attached 'Brand Letter of Intent' and support the cause!
By signing it yourself (or the CEO/CSR Manager/Sustainability officer in your company) you are showing the Australian wool industry and your supply chain that:
- your company already sources certified non-mulesed wool or
- that your company intends to source only verified non-mulesed wool by 2030
Brand Letter of Intent
Click, download, sign!
If you want to be part of the progressive anti-mulesing movement send your signed letter to email@example.com by June, 2021 and amplify the united voice against mulesing.
In case you have any questions regarding this initiative, please feel free to contact us.