Flock of sheep

Brand Letter of Intent

Textile brands are moving away from mulesed sheep wool and call for a more ethical mulesing-free wool industry


The present 'Brand Letter of Intent' is another strong signal to the Australian wool industry and global wool supply chains, that mulesing must become a thing of the past. Brands who sign the letter do not want mulesed wool and they are either already certified mulesing-free or intend to be by 2030.

The letter directly calls on the Australian wool industry to enable that shift away from any type of mulesing. The growing anti-mulesing movement demonstrates the demand for non-mulesed wool exists and may increase in the coming years. In the interests of both the animals, and the Australian wool industry it’s time to make a plan to transition away from mulesing.

Progressive Brands

support an end of mulesing by signing the 'Brand Letter of Intent'




Jack Wolfskin








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How to get involved as a brand?

Download the attached 'Brand Letter of Intent' and support the cause!

By signing it yourself (or the CEO/CSR Manager/Sustainability officer in your company) you are showing the Australian wool industry and your supply chain that:

  • your company already sources certified non-mulesed wool or
  • that your company intends to source only verified non-mulesed wool by 2030
Brand Letter of Intent

Brand Letter of Intent

Click, download, sign!

If you want to be part of the progressive anti-mulesing movement send your signed letter to textiles@four-paws.org by June, 2021 and amplify the united voice against mulesing.

In case you have any questions regarding this initiative, please feel free to contact us.

Flock of sheep


proves progress towards a non-mulesed future and better sheep welfare in Australia

Find out more